Downtown Banners

Pictured below left is the mockup I worked on and the other two images are when they were finally installed in Downtown Fayetteville.

Social District Cups

Below are the mockups of the cups we worked on and the final product.

Social District Label Stickers

Businesses had a choice to be listed in these three options. Sold Here is reserved for any restaurants/bar with an ABC permit. Welcome Here are for the retail and experiential businesses welcome you to shop with your adult beverage. Not Permitted Here is when a business chooses not to allow adult beverages into their space.

Social District Literature & Content

I worked on content and “how to” guides to understand what the Social District Initiative and how businesses can purchase their own cups. We provided businesses with a dropbox link that included the Social District Logo, Dimensions of the cups, and links to where to purchase the cups online.

Downtown Dollars & Coins

Throughout the year or for special events, we will gift people shopping and dining downtown with “Downtown Dollars.” This currency can be used as real currency that they can use to shop local downtown. The coins were used as currency for those purchasing adult beverages at our festivals.

Shop the Vibe Paper Bags

We worked on these designs as a way to encourage locals to shop small during Small Business Saturday.

Downtown Stickers

Holiday Cards

One of my favorite and person project was the holiday card we made with majority of our Downtown Babies. It was the cutest, chaotic, and most adorable project. I mean look at the behind the scenes photo. Photography by Michele Jesus Photography.